Brochure Printing Shop 0402 791 864 sales@brochureprintingshop.com.au We print all brochures, flyers, catalogues, pamphlets and other commercial printed products. All printed brochures are delivered Australia wide in very quick turnaround.

Offset Printing Flyers & Brochres | Australia

What is Offset Printing

Every time you read a magazine or newspaper, there is a big chance that the item you are holding was originally printed using a technique called offset printing. (some printers in the industry refer to offset printing as "offset lithography,"). So what exactly is it and how does it work? I'll cover the basics with you regarding this modern and popular print method below.

How Offset Printing Works

Know that offset printing is very fast and involves a high volume of prints in order to make it economical. All our flyers and brochures utilize this method when printing. In all instances print jobs are done using computer software and algorithms which provide instructions to the actual offset print machine.

Offset Print in Detail

Paper is imprinted using offset printing by the transfer of ink. The steps involved in the ink and print sequence are as follows:

  1. Print design is transferred onto a metal plate (using a chemical process which can be compared to what happens inside a Polaroid camera)
  2. The Metal Plate is lightly soaked in water followed by ink. The ink will attach itself to the print design accordingly.
  3. This is then transferred onto a rubber mat
  4. Lastly this is then distributed onto the paper

The printers internal computer will evenly distribute the appropriate amount of ink and the necessary colours to achieve a vibrant print result.

Other Factors That Happen When Printing

Have you heard of the letters CMYK? Well this stands for Cyan | Magenta | Yellow | Black. (K refers to Black, because in printing terminology B refers to Blue). The computer within the printer will determine the necessary colour combination and volume in order to achieve vibrant prints.

What Can be Printed Using Offset?

Unsurprisingly it is not just flyers and brochures (although that is what we specialize in) that can be printed using this technique. Items such as fabrics, thick paper, thin paper can be printed on.

Advantages of Offset Printing

  • Efficiency
  • Low cost per page for large runs
  • Great vibrant print results